Beer Pong - A Masochist's Game

Beer pong is a game enjoyed by adults (and naughty under aged teenagers) typically within a social context where the primary directive of the night is to become inebriated. In the game, when an individual or team succeeds, the opposing side is punished by having to consume alcohol. So, if the penalty of losing is also the primary objective of the evening -- like, WTF? The incentive scheme is backwards.